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Top 5 Benefits for Becoming a Sustainable Business

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Although each company has its own reasons and motives for being more green and sustainable in business, here are the top five primary benefits to becoming a more sustainable company and some of the research to support.

The Natural Marketing Institute has found, in its consumer research, that customers are 58 percent more likely to buy a company's products or services if they know that company is mindful of its impact on the environment and society.

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