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Can the Better Cotton Initiative transform the global textile industry?

Posted by: sarah-indra, 13. December 2011 - 14:24
Source: http://www.guardian.co.uk

Licensed under: Creative Commons - Attribution Non-Commercial

Spinning cotton in Benin.

Big corporate brands have formed a consortium to make cotton production sustainable, but they face huge challenges. If you speak to any business leader on sustainability these days, what's uppermost on their minds is the issue of scaling up.

While Apple's iPad, for example, quickly transformed the market for computers, why are innovations in sustainability failing to reach scale, even when they have proved their worth?

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